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About Us
Established in 1981, Tolay has been a veteran in the competitive electrical appliances trading business for over 20 years. As the authorised dealer for all major brands, our extensive range of home and lifestyle electrical products ranges from the main categories of Audio, Visual, Refrigerator, Washing Machine, Kitchen, and Household Appliances.

Over the years of business, we have has always understood the needs of our customers, whether it is for furnishing of a new home or replacement of older home appliances, to buying a friend/relative a gift, etc. We believe in providing an honest and personalised service, ensuring that all our customers will find affordable solutions within their budgets. You can trust that Tolay will always be there for you.


1981: A humble beginning at a shop-house along North Bridge Road, Tolay was founded as a partnership by Mr Ng and Mr Tay.

1991: Shifted to a newly renovated 2-storey corner-shop at 181 East Coast Road.

2001: Acquired our current headquarters at 460 Geylang Road, a 3-storey building with gross floor area of over 3,900 sq feet.

Traditionally, Tolay have served many customers ranging from regular and walk-in retail customers to listed organisations and government statutory boards. In recent years, the sophistication of Internet infrastructure has enabled companies like us to communicate with our existing commercial networks while providing a new channel to serve our customers effectively. As a keen proponent of new technologies, Tolay is keen to leverage from the Internet's unique strength as well as take advantage of E-commerce technology, to provide a more convenient, resourceful and exciting way to reach out to each and every of our customers, interpersonally.

We believe that our click-and-mortar approach, which is backed by our strong operations infrastructure and years of proficiency will make your online shopping experience an informative and truly pleasant one.